...a KIA webspecial, translated into an exhibit. Use a giant trackball to navigate through a real 360° movie. We created the product design and carefully patched the software to immerse the user.
Basically being inside the Kia cee’d Sportswagon and joining a ride with the Zebras. The fun part ? The trackball is actually a real bowling ball
This project was a joint work with the Hamburg-based agency LA RED. The interface column was built by our partner Expotec and the media wall was delivered by ICT.