Year 2017 Customer Expotec / CoCo / Porsche Services Software / Art Direction


... is a kinetic, interactive exhibit. Two dynamic platforms work against each other.

The first one represents rough terrain, ground on which a abstract, glas-like car drives along. Inside the car is a second platform, balancing a ball. Your challenge is to level the second platform to keep the ball centered.

The idea (coming from Copyright Communication) is to show the intelligence of the car in a playful way. You could use the term gamification. Did this work ? Absolutely freakin awesome. While an exhibit like this is a huge risk since it requires a lot of resources to produce, everybody involved has moments of doubt. But seeing people lining up and getting into discussions at the motor show, is definetely rewarding.

Exhibit concept
Copyright Communication (awesome, Mert)

Engineering and construction

Software and production

Thanks to Heinrich for the algorithm support !