Take the idea from the F800 Tomograph and sort of change the axis of rotation. There you go, you have the principle of the BMW engine exhibits. It's basically a screen, circiling a model of an engine and let's you take a look at the insight of this technology.
Distributed across the 360° turn, you find some interesting spots with additonal animations, illustrating the inner workings. On top, we implemented a four-screen array below the arm to augment the interactivity and increase the long-distance effect.